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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06457_Field_TCUM T22.txt
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1996-04-10
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16 lines
to configurations. It is the transition that produced the now
quite correct observation: “If it works, it’s obsolete.” When
electric speed further takes over from mechanical movie
sequences, then the lines of force in structures and in media
become loud and clear. We return to the inclusive form of the
icon.
To a highly literate and mechanized culture the movie
appeared as a world of triumphant illusions and dreams that
money could buy. It was at this moment of the movie that
cubism occurred, and it has been described by E. H. Gombrich
(Art and Illusion ) as “the most radical attempt to stamp out
ambiguity and to enforce one reading of the picture—that of a
man-made construction, a colored canvas.” For cubism
substitutes all facets of an object simultaneously for the “point
of view” or facet of perspective illusion. Instead of the